With the official publication date of The Book of Why one day away, I kept wondering: What else can I do to make it a viral hit? Yesterday, the answer hit me.

Just add kittens! Who can resist a book that has been endorsed by two out of three kittens? Archie and Chester, our current foster kittens, are dying with curiosity to find out what is inside the cover.

The third kitten, Dusty, is looking the wrong way.

Oh well, two out of three isn’t bad!

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